Sometimes, as an SEO content copywriter, it’s easy to see keywords and phrases on the screen, but not fully appreciate their meaning. We strive so hard to get proper keyword placement and phrasing that we lose track of the context of our words - the big picture, if you will.

Take, for example, this key phrase: Raleigh, NC SEO Content Writer (no quotes).

What does it mean? It has no context. Does it mean the person entering the phrase into a Google search field is looking to hire an SEO content writer in Raleigh? Does it mean they’re looking for a job as a content writer? Maybe they met someone at a bar and only remembered where the person was from and what they did for a living.

My point is, when you search my example key phrase in Google, you’ll find the following:

• 5 of the results on page one are from job listing sites of one kind or another.
• 1 is an article directory
• 1 is a service provider directory (whose sites don’t rank high enough on their own to be on pg 1 for that term)
• 2 are Raleigh-based web design firms that also offers content writing
• 1 is an actual Raleigh, NC SEO content writer

So you can see, that depending on the context of your search, you might be very happy with those results (especially if you’re me)…or not happy at all if you don’t see the guy or girl you met at the bar. There are five very different contexts in those results. Granted, the search term could have been a little more specific, but Google doesn’t judge, Google simply gets you results.

If you rank on page one for a solid keyword and your page one competition is irrelevant, that doens’t mean you can rest easy. Use tactics like press releases and articles to push those irrelevant results down and fill page one with your business.

Jason Pedley is a professional SEO content copywriter based near Raleigh, North Carolina. Contact Jason Pedley today - mail@jasonpedley.com or (860) 886-3455.

It’s a fact - article writing and submission helps ranking. Not only can articles help your site get to page one in the search engines by being on your website, but they can also rank as individual pages on article directory sites.

For example- If you’re in the real estate business and your home page ranks on page one, it’s possible that one or more articles rank on that page as well - either as pages on your site or as pages on a directory site. So, that’s great, right? You have multiple pages for your business ranking on page one, but it goes beyond that. Here are some other benefits:

1. If you rank in four places on page one, there are four places your competition doesn’t rank. WIN!
2. Multiple positions on page one, especially with articles, make you look like a subject-matter expert. WIN!
3. Multiple rankings with articles that contain relevant and useful information will help your prospects. WIN!
4. You’ll have seen the power of article (and press release) marketing and be more inclined to use it. WIN!

But writing articles isn’t just about jotting down a few ideas that you think might help readers. Here are three question you should ask before you write and submit, or have someone write and submit, an article:

1. Does your article inform? Sure, every article serves the purposes of furthering branding, promotion and lead generation, but if your article isn’t laser-focused on informing your audience, then it doesn’t matter how high that article ranks in the search engines. A crappy article make you look, well, crappy. You must choose informative topics that your target audience needs or wants to know.
2. Does your article take advantage of keywords and relevant links back to your site? OR does the article look like a page of keywords linked in dozens of places? Overdoing it on the keywords won’t help your cause. And most submission sites only allow a certain number of links to be in your article. Choose your keyword placement well and make your links relevant and within the submission site’s guidelines.
3. Is your article ‘yours’? By that, I mean is your name associated with the article? Don’t just put your business name and info with the article, use YOUR name. You are the one wants to be set apart as a thought leader in your business. You are the one you want people to remember when the finish your article.

It’s not a lot to keep in mind, but when it comes times to write an article, many do-it-yourselfers get caught up in their creative flow and miss the point of their article. This does nothing but waste time and money. If necessary, hire a professional who can craft the message you want, while keeping all of the above in mind.

Jason Pedley is a professional SEO content copywriter based near Raleigh, North Carolina. Need articles that improve your online presence and set you apart as a thought leader in your industry? Contact Jason Pedley today - mail@jasonpedley.com or (860) 886-3455.

There are dozens of ways to refer to someone who writes for a website:

• SEO writer
• SEO content writer
• SEO copywriter

The list goes on. But the difference isn’t so much what you call a person who writes SEO content, it’s in the services they provide.

So how to we differentiate between an SEO writer and an SEO content provider?

To truly understand the difference in the services people offer, it’s important to know what each does.

SEO Writers

SEO writers typically write keyword-rich articles, press releases, blogs, case studies and static web pages for themselves or clients. Their value is great - learning what an SEO content writer has learned could take months away from your core business if you tried to do it yourself. If the SEO writer is good, they are generally always worth the money you spend. The good SEO writers have trained and gained valuable experience in writing based on keywords and what clients want visitors to see on the page.

The SEO Content Writer Difference

SEO content writers are typically great SEO writers, but offer certain services “off the page” that SEO writers simply can’t. In addition to being a good SEO writer, SEO content writers:

• Take into account URLs and meta tags, writing them if necessary, to increase page performance
• Research SEO strategies of a client’s competition, and create content accordingly
• Integrate different content types (articles, press releases, blogs, websites) to gain maximum SEO
• Find and suggest new content subject ideas and areas that create relevance and and increase visibility and ranking

I think the best way to compare SEO writers to SEO content writers is to say that content writers look at more than just keywords before they sit down and write, hence the “off the page” reference above.

Here’s an example of how an SEO writer and an SEO content writer might handle the same press release:

SEO Writer:

- Research keywords, write release with appropriate keyword density

Note: This is all great, but when it comes time to place this release on the client’s website, someone, probably a web designer, will have to create a title, description, insert links, create a unique page URL, etc. If your designer isn’t as skilled at SEO as they could be, you might not get as powerful a page.

SEO Content Writer:

- Research keywords, research similar releases (and keywords) created by competition, write release with appropriate keyword density, create links to other relevant content using correct linking techniques, create a title and description for the page, create an SEO-friendly URL, research other pages on client site that should link to release, suggest distribution sites for release.

Some people don’t need or want an SEO content writer. They feel that optimized copy on their pages written by an SEO writer is enough. They’ll settle for a great article, even if it means having a page title like “Article 7″ and a description of “Article on our product.”

It doesn’t cost much more to hire an SEO content writer, but you’ll really get your money’s worth when you realize the importance of things like research, titles, linking, URLs and descriptions.

Jason Pedley is a professional SEO content copywriter based near Raleigh, North Carolina. Need SEO content that improves your online presence? Contact Jason Pedley today - mail@jasonpedley.com or (860) 886-3455.