Repurposing Your Content – A Forethought, or an Afterthought?

June 18, 2010

I made a tweet the other day in response to part of a conversation the Triangle AMA was having on Twitter, and it got me thinking enough to blog about it. The topic: repurposing your content. Honestly, I have no idea what the event was – a luncheon, maybe? A couple of people I follow [...]

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Website Content Will Not Make You Rich

May 3, 2010

Website content is a funny thing. You can have the greatest website copywriter in the world write your content, and have the content get indexed and ranked well by Google. But, if your content just sits there on a page with no real navigation, no purpose – it’s never going to contribute to your bottom [...]

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How Does A Freelance Website Copywriter Celebrate Earth Day?

April 22, 2010

You’d think a freelance website copywriter would use less electricity, but some days I’m shocked at my carbon footprint. So in honor of Earth Day, here are five things I’m going to do differently. 1. Say goodbye to my single-cup coffee-maker. If you know me, you know I cherish my coffee (as any good copywriter [...]

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Why The Internet is (finally) Starting to Scare Me

March 13, 2010

I don’t scare easily, especially when it comes to the Internet. I grew up on it. I met my wife on it. I’ve found jobs and clients around the world with it, and even today it’s a vital source of my income. But there is soooooo much info out there, and it’s finally starting to [...]

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Why Breaking it up is Hard to Do

March 3, 2010

So if you read one of my previous posts, you might have sensed a little cynicism and very little SEO. Sometimes I just need to write without Google in mind. One thing I’ve noticed in the past few months is that people are becoming increasingly thin-skinned. In fact, Gary Vaynerchuk noted this in his video [...]

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