Website content is a funny thing. You can have the greatest website copywriter in the world write your content, and have the content get indexed and ranked well by Google. But, if your content just sits there on a page with no real navigation, no purpose – it’s never going to contribute to your bottom line.
Great Content (The Beatles). Poor Context (The 8-Track).
In fact, with the cost of hosting, bandwidth, and the fact that you paid money for that content, you’re losing money because of your content unless everything around it is working as well.
Even if you get decent traffic to a page and have a good PageRank, content that sits in a page with no use, renders that content useless.
Lesson: Content is NOT your strategy – it’s part of your strategy.
Get on board and get a Web Copy Analysis to see if your content needs some improving.
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