Working as a freelance SEO content copywriter has brought me clients from all over the world. But no matter who the client is or what they sell, they all have one thing in common:
They all have some kind of supporting material that’s available to me before I start a project.
They don’t always know it before-hand, but it’s there. Sometimes I have to pry to get it. Supporting material can include:
- Case studies
- Previous versions of websites
- Press releases and other PR material
- Interview transcripts
- Testimonials
- Product spec sheets
- Customer lists
- Advertising
Believe it or not, some of these things can seem irrelevant to clients at first, but once I explain who and why they’ll be used, the client usually thinks up a few more items to add to the list.
So what does this do to help me and the client?
Well, first of all, some of these things in the list could be found online with a little bit of digging. But digging equals time, and we all know that time equals money. So if a client has a set budget, they probably don’t want to waste it on research that they could easily do on their own.
Secondly, everything on that list helps me write better SEO content. Every detail, every insight, every interpretation of what I’m writing about helps. So, in essence, this material saves me time from deciphering what I’m writing about as well as what it all means.
Lastly, with more supporting material, I can possible get better insight into what keywords people might use to search for my client’s products. This would obviously be supported by concrete keyword research before writing any SEO content.
Jason Pedley is a professional SEO content copywriter based near Raleigh, North Carolina with clients around the world. Contact Jason Pedley today – mail@jasonpedley.com or (860) 886-3455.
