Updating your content on a regular basis isn’t just good for your brand – it’s good for SEO too – IF you plant it right. No content on your site should be revised (or written, for that matter) before the following have been determined:
1. Who you are writing to: Multiple audiences? A particular segment? Buyers? Browsers?
2. What you want them to do: Give you their email address? Buy something? Think differently than they did when they arrived?
3. How they will find the content: Search engine? Facebook profile? Twitter post? LinkedIn profile? These things matter when it comes to determining keywords, tone, length of content and call to action.
A good SEO content copywriter can help you with all three of these items. They’ll be able to dig deep and ask questions that will bring out the information required to write the content that meets your needs.
Raleigh, NC area freelance content writer Jason Pedley can get your on track. From titles and descriptions to footers and FAQ, Jason Pedley gives you content that people and search engines notice. Get a free quote from freelance SEO content copywriter Jason Pedley today.
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