With the holidays and new year coming up, I know many of my copywriting clients and blog readers are publishing optimized press releases announcing holiday deals and other important company news. I figured it would be an ideal time to step out of the SEO “box” and write a blog post about what your optimized press releases should (and shouldn’t) be.
1. Your optimized press releases should be newsworthy. If your press release sounds like a sales pitch, you should be buying ad space or creating a sales page website. If you’re looking for a list of reasons to send out a press release, go here.
2. Your optimized press releases should not be a personal attack on your competition or anyone else for that matter. Not only do you leave yourself open for legal action, it makes you look weak. Although, it might be possible to unleash a well written PERSONAL blog post that outlines your opinion on a corporation that you don’t compete with. I’ve been known to unleash a Twitter post or two on companies I think have acted inappropriately.
3. Your optimized press releases should be about one topic each. Putting multiple topics into a press release confuses readers, and we all know that if they’re confused, they’ll never buy from you. So choose one topic per press release and stick to it no matter what. If you have multiple newsworthy topics for a release, publish releases in the order of importance. The ROI of having three on-target releases will far outweigh the cost of having a writer create your three releases. (It’s also better for SEO purposes to have one topic per release.)
If you’re looking for a good list of press release topics, you can check out my next post about that here.
These are pretty basic dos and don’ts, for optimized press releases, and for those who need a little guidance before they write or submit a press release it’s a good place to start.
If you need any further guidance about optimized releases, let me know.
Jason Pedley is a professional SEO content writer based near Raleigh, North Carolina. Contact Jason Pedley today – mail@jasonpedley.com or (860) 886-3455.
