The truth is, you really don’t need an SEO content copywriter. You already have a voice. You know who REALLY needs someone to write content? Your product, service, event, organization and the like – they need a copywriter. Here are three reasons why:
1. You know too much: On the big-screen, knowing too much can get you in big trouble. The bad guys want you dead, the good guys have to come to your rescue, etc. The same goes for writing your own web copy. People are so close to their product or service that they can’t tell the difference between what’s important to them and what’s important to their customers. So they write exactly what THEY think THEY would want to hear if THEY were the customer. Customers get the wrong messages when you take this approach, and they tend to give up on your copy rather quickly, leaving you plenty of time to watch more big-screen movies. That’s where a professional SEO content writer can swoop onto the scene and extract the most important elements of your information to create the compelling content that gets you the desired results.
2. You don’t know enough: Enough about writing compelling web copy, that is. Sure you’re an expert on your product, service, event or organization, but it doesn’t automatically make you an expert on writing about it. And there’s nothing wrong with that – you’ve got enough to worry about as it is. Let an expert SEO content copywriter leverage their vast knowledge with yours. When you hire a content copywriter, you become the most valuable asset – the wealth of information every content writer loves to have on-hand to get the info they need to create the on-page and off-page SEO copy that sells.
3. You don’t want to know anything: It’s called sales, and for some, ‘sales’ is a dirty word and a topic they’d prefer to have little or nothing to do with – especially when it takes place in the form of writing. Let’s face it, much of copywriting on the web is about selling – selling an idea, selling a product, selling a ticket to an event, selling a mindset, etc. Someone needs to find a unique selling proposition, and touch on the right features and benefits in your web copy in order to make the most sales. A professional content copywriter can do this for you.
There are many things you know, don’t know and don’t want to know, and one of the things you should know is that a professional SEO content writer can make the difference between lackluster results and spectacular results that make you and your product, service, event or organization look like a star in the online world.
Jason Pedley is a freelance SEO content writer based in Raleigh, NC. His clients have included global real estate companies, healthcare service providers, a world-class casino, and several ad agencies around the world. Learn more about Jason at writing-for-web.com.
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