Sometimes, as an SEO content copywriter, it’s easy to see keywords and phrases on the screen, but not fully appreciate their meaning. We strive so hard to get proper keyword placement and phrasing that we lose track of the context of our words – the big picture, if you will.
Take, for example, this key phrase: Raleigh, NC SEO Content Writer (no quotes).
What does it mean? It has no context. Does it mean the person entering the phrase into a Google search field is looking to hire an SEO content writer in Raleigh? Does it mean they’re looking for a job as a content writer? Maybe they met someone at a bar and only remembered where the person was from and what they did for a living.
My point is, when you search my example key phrase in Google, you’ll find the following:
- 5 of the results on page one are from job listing sites of one kind or another.
- 1 is an article directory
- 1 is a service provider directory (whose sites don’t rank high enough on their own to be on pg 1 for that term)
- 2 are Raleigh-based web design firms that also offers content writing
- 1 is an actual Raleigh, NC SEO content writer
So you can see, that depending on the context of your search, you might be very happy with those results (especially if you’re me)…or not happy at all if you don’t see the guy or girl you met at the bar. There are five very different contexts in those results. Granted, the search term could have been a little more specific, but Google doesn’t judge, Google simply gets you results.
If you rank on page one for a solid keyword and your page one competition is irrelevant, that doens’t mean you can rest easy. Use tactics like press releases and articles to push those irrelevant results down and fill page one with your business.
Jason Pedley is a professional SEO content copywriter based near Raleigh, North Carolina. Contact Jason Pedley today – mail@jasonpedley.com or (860) 886-3455.
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