It’s a fact – article writing and submission helps ranking. Not only can articles help your site get to page one in the search engines by being on your website, but they can also rank as individual pages on article directory sites.
For example- If you’re in the real estate business and your home page ranks on page one, it’s possible that one or more articles rank on that page as well – either as pages on your site or as pages on a directory site. So, that’s great, right? You have multiple pages for your business ranking on page one, but it goes beyond that. Here are some other benefits:
- If you rank in four places on page one, there are four places your competition doesn’t rank. WIN!
- Multiple positions on page one, especially with articles, make you look like a subject-matter expert. WIN!
- Multiple rankings with articles that contain relevant and useful information will help your prospects. WIN!
- You’ll have seen the power of article (and press release) marketing and be more inclined to use it. WIN!
But writing articles isn’t just about jotting down a few ideas that you think might help readers. Here are three question you should ask before you write and submit, or have someone write and submit, an article:
- Does your article inform? Sure, every article serves the purposes of furthering branding, promotion and lead generation, but if your article isn’t laser-focused on informing your audience, then it doesn’t matter how high that article ranks in the search engines. A crappy article make you look, well, crappy. You must choose informative topics that your target audience needs or wants to know.
- Does your article take advantage of keywords and relevant links back to your site? OR does the article look like a page of keywords linked in dozens of places? Overdoing it on the keywords won’t help your cause. And most submission sites only allow a certain number of links to be in your article. Choose your keyword placement well and make your links relevant and within the submission site’s guidelines.
- Is your article ‘yours’? By that, I mean is your name associated with the article? Don’t just put your business name and info with the article, use YOUR name. You are the one wants to be set apart as a thought leader in your business. You are the one you want people to remember when the finish your article.
It’s not a lot to keep in mind, but when it comes times to write an article, many do-it-yourselfers get caught up in their creative flow and miss the point of their article. This does nothing but waste time and money. If necessary, hire a professional who can craft the message you want, while keeping all of the above in mind.
Jason Pedley is a professional SEO content copywriter based near Raleigh, North Carolina. Need articles that improve your online presence and set you apart as a thought leader in your industry? Contact Jason Pedley today – mail@jasonpedley.com or (860) 886-3455.
Comments on this entry are closed.