According to a report by Pew Internet & American Life Project, 49% of those who use the Internet also use search engines such as Google and Yahoo! on any given day. Sources with the project say this is an indicator of search engine users’ desire to be in the ‘driver’s seat’ and find what they want online as opposed to having it given to them passively.
I say it’s an indicator that someone’s lying to the researchers. 49%? For real?
The project began back in 2002 when, at the time, only 29% of Internet users said they used a search engine on an average day.
As for email, 60% of users claimed to use email on the average day.
I’m assuming the other 40% were lying or too busy checking email to respond the to the survey.
Also according to the report, search engine users tend to be “socially upscale” with at least some college under their belts and incomes of more than $50K a year. Younger users search more on a typical day and men are more likely to use a search engine than women…Don’t look at me. I don’t make this stuff up.
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