Whether you already have a website, or you’re planning a re-design or a rebuild, having an SEO content copywriter as a part of your team can make the difference between success and failure. A good SEO content copywriter can work with designers and programmers to ensure a site has the right words in the right places for search engine spiders and your human audience
Here are five ways a good SEO content writer can help with your website:
1. Think of content in a dynamic way. Seasoned online marketers know that one of the keys to success is to keep introducing new and unique content to your site on a regular basis. Most content serves more than one purpose. For example, a new optimized article about your industry will set you apart as a thought leader and keep the search engines happy. A good writer will discuss a schedule for articles and the topics that should be addressed. The same logic applies to optimized press releases as well.
2. Pick your keywords with a ‘less is more’ philosophy. People type keywords into a search engine to find pages that are indexed for those keywords. For example, when I type “SEO Content Writer” I expect relevant results that include pages belonging to SEO Content Writers. If we work by subtraction, it stands to reason that I DON’T want to be given results for other keywords. So don’t try and make each page on your site be all things to all people. Each page should be about one subject. A good SEO writer can help you keep your keyword ratio to roughly 2%.
3. Strategically placing your keywords into copy. Your keyword and phrase should be used in the first 90 characters of a page and twice in the closing paragraph. Then use the keywords and phrases NATURALLY throughout the rest of the page. Web surfers are savvy enough to know when you’ve been stuffing your pages with keywords – same goes for search engines, too. Good writers can help your copy sound natural AND keep the search engines happy.
4. Use Wordtracker to discover your keywords. Ok, so if you don’t pick me (or any other writer) to write your copy, I’m really not offended. This tip works whether you hire a writer or take a DIY approach. But if you’re going to go it on your own, at least take the time to learn about Wordtracker. Even the free Wordtracker tool can help you learn which keywords and variations might be best for you and your pages. Learn which keywords are searched the most and start writing your copy. Of course, if you get stuck, I know a guy who can help.
5. Link like you have a pair. When we compare this:
…click here for prices,
to this:
…if you’re looking for an SEO content copywriter, get a quote today,
it doesn’t take much to notice that the second link is much more powerful. SEO writers recognize this and strategically place links that maximize the strength of your keywords.
Content is just one piece of the SEO puzzle. A good SEO content copywriter can help your put together a good portion of the puzzle, but it also takes good developers and designers to work with an SEO content copywriter to make your site as optimized as possible.
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