3 Things I learned From Freelancing Over the Holidays

by writingforweb on January 4, 2013

In the past, I’ve made an effort to keep the time between December 24th and January 1st free of client work. If I did any work during that time, it was for my own benefit (my own sites and passive income projects) and was usually done with countless distractions of food, family and festivities.

This past holiday season, however, I didn’t completely “shut down” for some reason. I kept checking email on a daily basis and worked a few hours each day to further some freelance copywriting projects. This casual arrangement with my freelance work over the holidays made me realize a few things about my clients and prospects in general.

Clients want to give you money.

Three of my copywriting clients reached out to pay so that my work wouldn’t go unpaid until the new year. I hadn’t even created invoices for what they owed me, but they wanted to pay anyway. A nice gesture that I’m sure any freelancer can appreciate.

People will reach out to you 365 days a year.

During the holidays, I checked email a couple of times each day. I managed to land two new projects because I didn’t wait until 2013 to read the messages and respond. I’ve almost certainly missed out on projects as a freelance copywriting projects in the past because I responded to inquiries far too long after they were sent.

The work-life balance for freelancers can work over the holidays.

By setting realistic limits on the amount of time I spent in the office (and by have a really awesome and understanding wife), I was able to do what I needed for my freelance business and still have adequate time to do all the things that make the holidays special.

Looking back, I’ll probably approach holidays in the future the same way I did this past season – by doing just enough to meet any deadlines and keep up with incoming requests for copywriting quotes while still making time for what matters most – family.

{ Comments on this entry are closed }

One Page. One Topic

August 29, 2012

Search engines answer search queries with pages that address the query. It’s that simple. The more on-topic a page is, the more likely it is to rank well for a particular query or queries (aka: keywords) on that topic. I’ll concede that there are lots (LOTS) of other on- and off-page SEO factors, but if [...]

Read the full article →

Even Millions of Visitors Read Your Copy One-by-one

August 26, 2012

Unless your website visitors get together and make a party out of visiting your site, your web visitors read your website content one-at-a-time. Which means, whenever you write copy (or hire a copywriter to write your web copy) it should be written to one person at a time. So exactly which customer are you talking [...]

Read the full article →

How SERP Crowding/Shrinking Impacts Your Content Strategy

August 20, 2012

I’ve been reading a few things about search engine results “crowding” or “shrinking” lately and thinking about what these Google search results changes mean for your content and content creation strategy. To bring you up to speed, people are starting to notice that Google is showing fewer search results for some keywords. Peter Meyers over [...]

Read the full article →

Me, Outsource? Never! But Wait – Ok, Yeah I Did.

December 14, 2011

I think one of the biggest downfalls of the solopreneur/freelancer is the DIY mentality that drives us to think we HAVE to do it all, learn in all, be it all and know it all. It’s this kind of mentality that drives us – away from our goals and overall success. Case in point: I [...]

Read the full article →